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Cast and customers







Why is a nickname more indicative compared to our name? Personal details are the result of the choice of others. Sooner or later, when we enter the world of work, those letters will become numbers. On the other hand, a nickname is linked to a really happened event or to a personal trait. In a manner of speaking, it reveals our true identity.

In consumer society, where all echoes are adulterated – Karl Marx is the man of chocolate with the caramel layer and Che Guevara has killed Spider-Man – identity becomes a main topic. Keeping it and being involved as little as possible by the obsession with buying, is a primary matter.

Leopoldo Canapone, protagonist of Dear Customer, every day witnesses the procession of customers infatuated by the commercials and promotional offers. He also knoews a lot about nicknames and, above all, he had an identity. Aspiring actor, he was sure in the end he would enter the Cinecittà Studios. He wrong a few hundred meters. Years later, he stamped the card in the supermarket near to the film establishments, but after all, also it was art because, as a sales clerk, he had to wear a mask and smile to the audience.

“ The customer is a fucked customer and not a fucking customer ” – Leopoldo Canapone.


Read the Chapter two 

Read the Chapter four



All you need is shopping







That life defined by many to be for “failures.” Would you feel depressed?

lonely and confusing life, with the job that you hate and a cruel, egoist, and harsh director that doesn’t help with your situation… how would you feel? A difficult and unfavorable life from your perspective. A life like that of Leopoldo Canapone’s…

Leopoldo Canapone is a cashier in a supermarket inside a mall; he’s a listless, unsociable and nihilistic man, dependent on his many disciplinary marks.

A sales worker that has a certain age, so he doesn’t want to show any emotion and decides to stick to a bizarre fight against consumerism.

Canappa, every day, tries to persuade and terrorize costumers by talking about the bad quality of the products, with the objective of keeping them from coming back and buying in that place.

This is the only thing that he finds fun and interesting about his monotone job inside that miserable place that is the mall, where the public only makes you feel lonelier, and where repetitiveness and submission to your boss are daily things.

Sometimes, even a dark place can lead you to think that people only exist as consumerists. What a horrible thought!

Leopoldo Canapone is a person that, for survival reasons, bears his job that he does not love, where he’s underpaid and taken advantage of.
Leopoldo had entirely different plans for his life; still, he’s in conditions he would have never thought he would one day be in.

Like Canapone, we also have certain expectations for our own lives, but if it didn’t go as you planned it would, what would you have thought of? Did you think of a plan B?

Leopoldo Canapone, in this book, narrates his workdays, alternating between injustice and some happy moments.

In fourteen chapters, you’ll be able to live the life of this man that surrendered to this egoistic world, who takes his life just as it is. Leopoldo Canapone yielded to his destiny.

He has also fought for ideals in the past, but he noticed that his friends were slowly changing, dying, or turning his back on him: he was left alone.

By immerging yourself in this book, you will reflect on the fundamental aspects of life and understand what decisions to make that are right for you.

My friend, there are two types of people in this world. There are those who say: “I didn’t ask to be born, nobody consulted me and I take everything as it is”; and then there are others that say: “I’m here, I was born, I want to be myself and take what I want in spite of everything.”

What analysis do you give?
Which of the two do you identify yourself with?

After reading All You Need Is Shopping – Lost in the Mall, I challenge you to find the strength to fight for the things that you love without being influenced by what others think!

If you were born, take whatever you were born for; each one of us has an objective!

★★★ BUY NOW All You Need Is Shop – Lost in the Mall  and discover how much about yourself is written on this book, how many things you can avoid, how much you can learn and how much you can change your life! ★★★


Read the chapter two

Read the chapter four






Super Cashiers


Preview by Emmanuele Catalbianco

With his “Super Cashiers”, Enrico Mattioli gives us a desecrating and jolly break in the modern life. Forced in a job transfigured into the quintessence of our capitalist life, Enrico’s characters become the personification of sophisticated paranoias and composed neuroses.

Through a systematic proposal of unusual conversations, made of politically incorrect answers that challenge our civilized common sense, Mattioli makes us see, in all their bareness, the contradictions of a life ordered on repeating and redundant patterns, made of facilities where the most creative essence of human soul dissolves in favor of an ordered sequence of actions, fragments of real life and pulverization of the whole human being.

The only solution in the face of this loss of sense is a transfiguration of one’s own essence, an overcoming of the professional person condition. The cashier becomes a “Super Cashier”, capable of putting the tiles back together proposing new eccentric forms that free us from the sense of constriction and emptiness of everyday life. The line to the checkout is the stage of this new superhero that exercises his renewed un-consciousness applying them on the unaware components of the line itself, little fragments of the stereotyped society and the modern culture.



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    The supermarket deserves to be considered the most important place in our social life.
    The operators of the supermarket are the people we talk to the most, the ones we frequent daily but with approximation. The cashiers, on the other hand, are a cross-section of modern life. Forced to a task transfigured into the essence of our capitalist life, these characters become the personification of paranoia and neurosis. The super cashiers offer to see the contradictions of an ordered existence behind repeated patterns, made of services to people, where the creativity of the human soul dissolves in favour of a sequence of actions and fragments of real life.


Rock n roll stars


Imaginary stories of rock music


Immerse yourself in the imaginary stories of rock music.

Don’t miss the opportunity to enjoy yourself in the many creative and original stories about rock music from Johnny B. Boogie, a unique owner of an imaginary pub where he gets the chance to meet the idols he has admired for his entire life. Some of you will recognize his name from the famous song by Chuck Berry, Johnny B. Goode, but that’s not the only rock related thing you will read about in this book.

Lose yourself in the many specially crafted stories designed to catch your attention and increase your knowledge of rock music.

Johnny B. Boogie is an eccentric, one-of-a-kind fan, but certainly not a dangerous guy, he evokes the spirits of his idols and interacts with them in this unique look and different perspective at the life and death of many famous rock idols. So, if you’re looking for that rock fix to satisfy your rock itch, you’re in the right place! Don’t waste any more time and pick up this book right now!




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    Would you like to meet your idols?
    Even Johnny B. Boogie has that wish and he can make it come true. Johnny owns a pub where a lot of strange things happen.
    He loves rock stars so much that he accepts their limitations, contradictions and betrayals: who can show such loyalty? Johnny evokes their spirit and his idols come to the rescue to shake it, as if they were a talking soul. Life is hard and often the only thing left is the consolation of a beer.
    If you too are thirsty for rock and roll and want to relax, don't waste time and come to Johnny's pub to have a beer with the rest of us.
    I'll see you there!



Show business' stars


An incursion into the undergrowth of art and entertainment


Are we the architects of our destiny or do the plots of our lives escape us lefting us impotent in the face of fate? Sometimes it happens that, despite a fierce commitment, the results are not those hoped for. In the attempt of having no regrets you can sacrifice your whole life to realize that time is not a good friend for anyone. Riccardo Nola, the main character of Stars of Dust, after a cruel childhood, discovers as a teenager that acting can have therapeutic effects. The undergrowth of the show business, however, turns out to be a dark forest, where you cannot easily orientat yourself. Rick has a natural talent for choosing bad partners and workmates. This gift accompanies him along the path of his artistic career. Actor graduated from the Academy of Dramatic Arts in Rome, his worry is to only work on commercials, due to the bad offices of a manager who brings a nefarious name: Al Sapone. Yet, his friends love him, envy him, confuse his precarious life for adventure. After making little artistic experiences, Riccardo is forced to get by by working in the local market, but you cannot control your heart: being bored, he is charmed by a vague project of his friend and colleague Thomas Albergari of Polonghera, from noble origins and wealthy family. The plan consists in bringing on stage (actually, on the road, on public transport or in the squares), monologues taken from a book about the Expedition of the Thousand of Garibaldi, which led them from the capital to Sicily. While the General managed to unify the country, however, the paths of Thomas and Richard will take different directions.


Read the Chapter two

Read the Chapter three




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    You've often dreamed of going into show business, haven't you?

    Riccardo Nola, the protagonist of this story, shares the same dream. Riccardo had a cruel childhood. During his adolescence he discovered acting and fell in love with the stage, but the undergrowth of show business is difficult. Riccardo is unable to distinguish friends from enemies. This curse of his follows him throughout his career. Riccardo is forced to go and work in the local market, at least until a better opportunity presents itself. Richard's heart knew his place was on the stage. His old friend, Thomas, presents Riccardo with a theatre project to help him. Will Thomas and Richard succeed?

    Read Show business' stars and discover the fate of Thomas and Riccardo.





Mail from land


Omar Mumba has a unique hobby: collecting letters. These are letters from the non-profit associations that operate in those lands where the people's needs are absolute. Omar reads them all the time, even when he is on duty at the hotel where he works. For this reason it is mocked by colleagues and superiors.

The attitude of helping others makes him alone. His days pass between listening to the music of the U2 and the household chores, the work and a recurring accusation: who is it that punctures the tires of his boss's car? 

In every government system contradictions between rich and poor proliferate that then become traditions to be respected. The society in which we live has applied the norm that we can be happy, even if others are not. 

All you have to do is not to be among those others.


Read the Chapter two





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    How long does it take for the world to be one?

    Omar Mumba has a unique hobby: collecting letters. They are letters from non-profit associations that operate in those lands where people's needs are absolute. Omar always reads them, even when he is on duty in the hotel where he works. For this reason he is mocked by colleagues and superiors. The attitude of helping others makes him alone. His days pass between listening to U2's music and housework, work and a recurring accusation: who punctures the tires of his boss' car?

    In every system of government the contradictions between rich and poor proliferate and then become traditions to be respected. The society in which we live has applied the rule that we can be happy, even if others are not. It is enough not to be among others.


Best' generation




Emilio - a Beatles fan - earns little money as a guitar teacher. Taciturno works by distributing advertising flyers. The Bestemmia works in a relative's delicatessen. The Cobra arranges himself as a driver in the underworld business and Rigatone is a rock music photographer. Football and music are their only reasons for living.

Their existences flow slowly, as if time had stopped at the time of adolescence...

However, there is an outstanding account that each of them has with a rampant politician, their dear old friend...

Story of a generation plagued by Pete Best's disease.  


"Nobody could be John, Paul, George or Ringo, but we are all Pete Best and in one way or another we had to adapt with what was left."

Emilio Santini


Read the Chapter four




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    What is the main activity of existence?
    Growing up?
    Staying in society?
    Finding one's way?
    Emilio, a Beatles fan, is a guitar teacher. Taciturno works handing out flyers. Bestemmia works in a relative's delicatessen. Cobra is driver in the underworld business and Rigatone is a rock music photographer.
    Football and music are their only reasons to live.
    Their life flows slowly, as if time had stopped in adolescence. However, there is one outstanding issue that each of them has with a rampant politician, their dear old friend.

    Will these kids be able to find their way to adulthood?





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