All you need is shopping – Lost in the mall

 

Why read this book?

 

A person who finishes their shift is tired and needs to unplug. Reading a book about the business he just left can be annoying.
Circumstances have taken that person away from his true nature. The rhythms of her life are punctuated by work schedules. He experiences the feeling that his existence does not belong to him. He spends more time with colleagues than with friends or family. He feels trapped in constant competition. He is employed by a company for which his identity should be uniform to a programmed model and which response to precise characteristics of subjugation.
What did that worker dream of? Did he have hopes, aspirations lost for reasons of survival? Did he believe he was no longer entitled to happiness? To seek, happiness…
No, that’s not true. Everyone deserves happiness, or at least, has reason to try to seek it again. We’re inclined to think that what we do every day isn’t worth talking about. Every aspect of our lives, instead, deserves a literary word. And solidarity, motions that offer a different dimension from what we think and, in some way, embellish it. Because to exist, to resist, is a heroic act and should be sealed.
That’s why read this book. If it will help someone to consider themselves from a different perspective, my text will have made sense. Happy reading.

 

Plot

Leopoldo Canapone, bears the burden of a heavy sense of guilt, but it is a past of which he has understood little and nothing. The passage of time will cast a new light on the committee spent, on idealism, on human nature.
In his vegetative state, Canapone maintains spurts of indignation. He believes he is the champion of a fight against induced consumption and terrorizes the customers by suggesting the poor quality of the products. For this reason, he is the employee with the highest number of recalls. The means of control over the staff have been refined. The management tolerates him by isolating him, setting him as a bad example not to be followed.
Canapone’s is a personal war against the Nix, the advertising image of the company that should not be discussed in any way.
Randomness will provide Leopoldo with cheap fame. Relationships with colleagues and the few friends he hangs out with sudden change. Even the clientele, at first nauseated by his provocations, now appears amused.
Notoriety acts as a promotional vehicle and Canapone’s life inside the store becomes easier. He enjoys the ephemeral pleasure but will manage to burn this favorable moment. His existence will go back to being as complicated as it has always been.
There will be room for new compassion and newfound personal dignity. In everyday reality, it is complicated to spend one’s life fighting against a cynical, invisible, but active and present system. Keeping it out of one’s door as much as possible, for what we are given, is a fair solution.

Hired

After Cast and Customer, Leopoldo Canapone returns as the protagonist of one of my stories. Years have passed, the employment market has changed, rights have narrowed as have the horizons of employees.
This narrative is more visionary and surreal, the city described has no geographical location, it could be anywhere. It is a narrative in which exasperation is the key feature. The toponymy of the city is replaced by that of the supermarket: streets, roads, and neighborhoods give way to aisles, corridors, departments. Every legacy of the past is filtered through revisionism. People live and drag their feet to keep alive a system that is now in its death throes.
Women in management roles are de-mystified by strategies that leave them no room for decision-making. The road is already marked out and those who take the wrong step are prosecuted and humiliated regardless of role. The rest of the staff lives an existence marked by schedules that change from day to day, from hour to hour, devoted to a mission that aims to increase sales hours to cover the needs of a clientele that is in a difficult economic situation and sees its purchasing power vanishing, dissolving in the crisis of the shopping center era. It is a new form of Autarchy, it is necessary to help the system with the few means available, no one can exempt themselves, the customer is a plucked chicken with only its skin left: it is to this that the apparatus is attached with every means of manipulation.
Above the bandwagon, there is an asexual entity that is called Group or Brand or Image, and whoever tries to break this hinge has no chance of survival. It is a question of getting lost in the shopping center.

The shopping mall

If there is a common denominator among large metropolises, it is that the suburbs are expanding and becoming consumer-friendly. The very concept of movement has changed, even tourism is linked to shopping.
Metropolises are changing their connotations at the hands of a surgeon who has little to do with aesthetics. Everything is functional to consumption.

 

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